The healthy lifestyle sector is witnessing a “perfect storm” scenario as foods and beverages become increasingly “functional” and product distribution channels converge. Plus today's consumer is newly empowered and wields more control in the shopping and purchasing cycle. New emerging technology is fueling this self-care movement and driving both manufacturers and their customers toward a more “personalized” or “customized” approach to health and wellness. And no demographic segment is a more clear example than millennials. Their unique take on health and brands and information sources couldn’t be more distinct from their Baby Boomer counterparts, yet we as marketers often treat them as one audience.
This webcast seeks to identify the convergence trends that are shaping the retail and direct to consumer marketplace, and elaborate on the implications of that convergence on how marketers reach, educate, influence and even formulate products to reach both current and future consumers.
Some of the important topics covered include:
• Identify convergence trends in the marketplace and understanding why they matter
• Learn how marketers can better educate, influence and formulate products to reach current and future customers
• Target marketing outreach and messaging to millennials vs. baby boomers
• Address consumer demand for more customized health and wellness solutions
Speakers:
Jeff Hilton
BrandHive
Lu Ann Williams
Innova Market Insights
Length: 48 minutes
Contact Hours: 0.75
Date Recorded: April 7, 2015
You will have access to the content for one year from the date of purchase.
All prices are in USD($). Sign in to see the correct price for your IFT member status.
The healthy lifestyle sector is witnessing a “perfect storm” scenario as foods and beverages become increasingly “functional” and product distribution channels converge. Plus today's consumer is newly empowered and wields more control in the shopping and purchasing cycle. New emerging technology is fueling this self-care movement and driving both manufacturers and their customers toward a more “personalized” or “customized” approach to health and wellness. And no demographic segment is a more clear example than millennials. Their unique take on health and brands and information sources couldn’t be more distinct from their Baby Boomer counterparts, yet we as marketers often treat them as one audience.
This webcast seeks to identify the convergence trends that are shaping the retail and direct to consumer marketplace, and elaborate on the implications of that convergence on how marketers reach, educate, influence and even formulate products to reach both current and future consumers.
Some of the important topics covered include:
• Identify convergence trends in the marketplace and understanding why they matter
• Learn how marketers can better educate, influence and formulate products to reach current and future customers
• Target marketing outreach and messaging to millennials vs. baby boomers
• Address consumer demand for more customized health and wellness solutions
Speakers:
Jeff Hilton
BrandHive
Lu Ann Williams
Innova Market Insights
Length: 48 minutes
Contact Hours: 0.75
Date Recorded: April 7, 2015
You will have access to the content for one year from the date of purchase.
All prices are in USD($). Sign in to see the correct price for your IFT member status.
