This webcast was supported by IFT's Sensory & Consumer Science Division
This webcast discusses the importance of understanding the consumer, their habits, needs and desires to reach them authentically and effectively to make a difference in a brand’s bottom line.
Speakers:
Howard Moskowitz, CFS
Length: 56 minutes
Contact Hours: 1.00
Date Recorded: April 18, 2014
You will have access to the content for one year from the date of purchase.
All prices are in USD($). Sign in to see the correct price for your IFT member status.
This webcast was supported by IFT's Sensory & Consumer Science Division
This webcast discusses the importance of understanding the consumer, their habits, needs and desires to reach them authentically and effectively to make a difference in a brand’s bottom line.
Speakers:
Howard Moskowitz, CFS
Length: 56 minutes
Contact Hours: 1.00
Date Recorded: April 18, 2014
You will have access to the content for one year from the date of purchase.
All prices are in USD($). Sign in to see the correct price for your IFT member status.