Legalized Cannabis and Hemp Edibles-The New Consumer On-Demand Webcast

Details and Pricing

Legalized Cannabis and Hemp Edibles-The New Consumer On-Demand Webcast
On-Demand Web Events
This webcast provides peer-reviewed information on existing and potential cannabis infused foods consumers.
  • List Price: Free
Meeting Details :

LCHE (Legalized Cannabis and Hemp Edibles) have grown from zero to an over $900 million product segment in less than three years.  In many markets, LCHE are displacing smoked products.  Notwithstanding the activity in LCHE, policy leaders, food scientists and food safety experts have little validated information on consumer usage or directions.  Understanding the new consumer is essential to defining best practices for consumer safety as well as establishing regulatory policies to shape the new market.

Attendees will understand consumer demographics, desires, and concerns in this new segment.  Participants will be introduced to quantitative and qualitative research with the possibility of applying the findings to Legalized Cannabis and Hemp Edibles food policy and food science challenges.

Attendees will be able to:
1. Understand demographics of adult consumers in legalized jurisdictions,
2. Understand potential consumer trends as countries and states legalized adult-use edibles
3. Understand research into consumer desires and concerns for legalized edibles

Speakers:
Brian Sterling
Founder and President, SCS Consulting (Canada)
Brian is founder and President of SCS Consulting, an international management consulting company specializing in food industry issues of traceability and social license. He is becoming a recognized expert in the global legal cannabis market, helping companies in that new industry tomanage their business risksand streamline their value chains. Brian was recently the first President and Chief Executive Officer of Safe Food Canada (SFC), a not-for-profit organization dedicated to strengthening food safety training and educationin Canada. And from 2013 through late-2015, he was the Managing Director of the Global Food Traceability Center located in Washington, DC. Prior to that, he was the CEO of an Ontario industry-led food traceability corporation, called OnTrace. He spent 19 years of his career with the DuPont Company, experiencing progressively more senior roles in a wide array of the corporation’s portfolio.

Sheryl C. Cates
Deputy Program Director of the Food, Nutrition, and Obesity Policy Research Program, RTI International, (North Carolina)
Sheryl C. Cates has more than 25 years of experience managing research projects to provide support for and analyze the impacts of policies, regulations, and other initiatives in the areas of nutrition, obesity, and foodborne illness prevention. Her research interests include consumer behavior decision making and risk communication. She has conducted research to design and evaluate government campaigns to improve food safety practices, develop and test health communication materials on foodborne illness prevention for at-risk groups, evaluate nutrition education programs targeted to low-income consumers, and assess consumer use and understanding of food labels. She has authored or coauthored more than 80 project reports and policy briefs. She has published her...

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