LCHE (Legalized Cannabis and Hemp Edibles) have grown from zero to an over $900 million product segment in less than three years. In many markets, LCHE are displacing smoked products. Notwithstanding the activity in LCHE, policy leaders, food scientists and food safety experts have little validated information on consumer usage or directions. Understanding the new consumer is essential to defining best practices for consumer safety as well as establishing regulatory policies to shape the new market.
Attendees will understand consumer demographics, desires, and concerns in this new segment. Participants will be introduced to quantitative and qualitative research with the possibility of applying the findings to Legalized Cannabis and Hemp Edibles food policy and food science challenges.
Attendees will be able to:
1. Understand demographics of adult consumers in legalized jurisdictions,
2. Understand potential consumer trends as countries and states legalized adult-use edibles
3. Understand research into consumer desires and concerns for legalized edibles
Speakers:
Brian Sterling
Founder and President, SCS Consulting (Canada)
Brian is founder and President of SCS Consulting, an international management consulting company specializing in food industry issues of traceability and social license. He is becoming a recognized expert in the global legal cannabis market, helping companies in that new industry tomanage their business risksand streamline their value chains. Brian was recently the first President and Chief Executive Officer of Safe Food Canada (SFC), a not-for-profit organization dedicated to strengthening food safety training and educationin Canada. And from 2013 through late-2015, he was the Managing Director of the Global Food Traceability Center located in Washington, DC. Prior to that, he was the CEO of an Ontario industry-led food traceability corporation, called OnTrace. He spent 19 years of his career with the DuPont Company, experiencing progressively more senior roles in a wide array of the corporation’s portfolio.
Sheryl C. Cates
Deputy Program Director of the Food, Nutrition, and Obesity Policy Research Program, RTI International, (North Carolina)
Sheryl C. Cates has more than 25 years of experience managing research projects to provide support for and analyze the impacts of policies, regulations, and other initiatives in the areas of nutrition, obesity, and foodborne illness prevention. Her research interests include consumer behavior decision making and risk communication. She has conducted research to design and evaluate government campaigns to improve food safety practices, develop and test health communication materials on foodborne illness prevention for at-risk groups, evaluate nutrition education programs targeted to low-income consumers, and assess consumer use and understanding of food labels. She has authored or coauthored more than 80 project reports and policy briefs. She has published her...
LCHE (Legalized Cannabis and Hemp Edibles) have grown from zero to an over $900 million product segment in less than three years. In many markets, LCHE are displacing smoked products. Notwithstanding the activity in LCHE, policy leaders, food scientists and food safety experts have little validated information on consumer usage or directions. Understanding the new consumer is essential to defining best practices for consumer safety as well as establishing regulatory policies to shape the new market.
Attendees will understand consumer demographics, desires, and concerns in this new segment. Participants will be introduced to quantitative and qualitative research with the possibility of applying the findings to Legalized Cannabis and Hemp Edibles food policy and food science challenges.
Attendees will be able to:
1. Understand demographics of adult consumers in legalized jurisdictions,
2. Understand potential consumer trends as countries and states legalized adult-use edibles
3. Understand research into consumer desires and concerns for legalized edibles
Speakers:
Brian Sterling
Founder and President, SCS Consulting (Canada)
Brian is founder and President of SCS Consulting, an international management consulting company specializing in food industry issues of traceability and social license. He is becoming a recognized expert in the global legal cannabis market, helping companies in that new industry tomanage their business risksand streamline their value chains. Brian was recently the first President and Chief Executive Officer of Safe Food Canada (SFC), a not-for-profit organization dedicated to strengthening food safety training and educationin Canada. And from 2013 through late-2015, he was the Managing Director of the Global Food Traceability Center located in Washington, DC. Prior to that, he was the CEO of an Ontario industry-led food traceability corporation, called OnTrace. He spent 19 years of his career with the DuPont Company, experiencing progressively more senior roles in a wide array of the corporation’s portfolio.
Sheryl C. Cates
Deputy Program Director of the Food, Nutrition, and Obesity Policy Research Program, RTI International, (North Carolina)
Sheryl C. Cates has more than 25 years of experience managing research projects to provide support for and analyze the impacts of policies, regulations, and other initiatives in the areas of nutrition, obesity, and foodborne illness prevention. Her research interests include consumer behavior decision making and risk communication. She has conducted research to design and evaluate government campaigns to improve food safety practices, develop and test health communication materials on foodborne illness prevention for at-risk groups, evaluate nutrition education programs targeted to low-income consumers, and assess consumer use and understanding of food labels. She has authored or coauthored more than 80 project reports and policy briefs. She has published her research in over 40 articles in peer-reviewed journals and has presented her research at numerous professional conferences.
Linda Gilbert
Managing Director of Consumer Research, BDS Analytics, (Colorado)
Linda is a recognized expert on consumer marketing and market research with a specialization in products offering wellness benefits. She has often been described as bringing “the voice of the consumer” to business strategies. Linda is the founder of two marketing research companies: HealthFocus International, Inc. and EcoFocus Worldwide, LLC. She works with major national and multi-national companies linking consumer attitudes and nutrition awareness with product benefits to successfully meet the toughest brand and growth challenges.
Francis J. Boero (moderator)
Dr. Francis Boero is an academically certified, scientific technology business specialist returning to food science after over 30-years in research and healthcare. After an early career in hospitality services, an interest in research led him to return to earn degrees inInformation Science as well as aPh.D. in Physics at the University of Southern California.Post-graduation, Dr. Boeroled R&D operations, and later commercial divisions for scientific and analytic instrumentbusinesses. After additional education in microbiology and process validation at the University of Minnesota, Francis held a series of US and international positions for Johnson & Johnson. During his 21-years with J&J, he successively led business divisions in surgical products, consumer wellness, and laboratory analytics. Most recently, he served as worldwide services VP for Ortho-ClinicalDiagnostics under a private-equity agreement with J&J.
Disclaimer Regarding Cannabis: IFT provides the opportunity for members to share information and opinions on many subjects, including cannabis. Please understand that this action by IFT does not constitute any opinion by IFT regarding the use of cannabis in any form or for any purpose, and such information and opinions are only those of the persons presenting and not of IFT. IFT is not and does not provide any legal advice regarding cannabis. Possessing, using, distributing or selling cannabis are subject to varying international laws, including a crime under US federal law and that of many states. IFT does not advocate or support violating any such laws.
Length: 67 minutes
Contact Hours: N/A
Date Recorded: June 5, 2018
All IFT webcasts are free for IFT Premier and Student members.
