How can you leverage your own social channels to communicate around the science of food? Is Twitter, Facebook or LinkedIn the channel for you? How do you address misinformation on social media and in person? When does it make sense to engage? When does it make sense to bow out? We’ll dive into these questions and more in this session.
Speakers
Ariel Miller, Senior Manager at INK Communications Co.
Ariel joined INK in 2014 and currently leads tech and corporate accounts, specializing in media relations, project management, and creative strategy. Before INK, Ariel was the PR lead for the South by Southwest (SXSW) Eco Conference and supported the SXSW Music and Interactive Festivals in marketing and media relations. She also consulted for San Francisco-based Consort Partners, contributing to research and strategic planning for consumer tech clients like Pinterest.
Traci Koller Mazurek, Senior Digital Manager at INK Communications Co.
Upon graduating from Baylor University in 2005 with a degree in Journalism-PR, Traci kicked off her PR career at Edelman and FleishmanHillard, where she focused on tourism and consumer goods before taking a hard left, working for a hedge fund. After a few years in NYC, Traci moved to Dallas and began her digital career with the National Breast Cancer Foundation. She later moved to south Austin, working as the social media manager for MapMyFitness, Inc., before moving to R/GA to create editorial content and social and paid strategies for customers like MasterCard and Royal Caribbean. Her final role before INK was as a Social Content Strategist at Spredfast, leading and creating data-driven social playbooks, paid content strategy, and more for customers like HomeAway, TiVo, and Caesars Entertainment.
How can you leverage your own social channels to communicate around the science of food? Is Twitter, Facebook or LinkedIn the channel for you? How do you address misinformation on social media and in person? When does it make sense to engage? When does it make sense to bow out? We’ll dive into these questions and more in this session.
Speakers
Ariel Miller, Senior Manager at INK Communications Co.
Ariel joined INK in 2014 and currently leads tech and corporate accounts, specializing in media relations, project management, and creative strategy. Before INK, Ariel was the PR lead for the South by Southwest (SXSW) Eco Conference and supported the SXSW Music and Interactive Festivals in marketing and media relations. She also consulted for San Francisco-based Consort Partners, contributing to research and strategic planning for consumer tech clients like Pinterest.
Traci Koller Mazurek, Senior Digital Manager at INK Communications Co.
Upon graduating from Baylor University in 2005 with a degree in Journalism-PR, Traci kicked off her PR career at Edelman and FleishmanHillard, where she focused on tourism and consumer goods before taking a hard left, working for a hedge fund. After a few years in NYC, Traci moved to Dallas and began her digital career with the National Breast Cancer Foundation. She later moved to south Austin, working as the social media manager for MapMyFitness, Inc., before moving to R/GA to create editorial content and social and paid strategies for customers like MasterCard and Royal Caribbean. Her final role before INK was as a Social Content Strategist at Spredfast, leading and creating data-driven social playbooks, paid content strategy, and more for customers like HomeAway, TiVo, and Caesars Entertainment.
