This webcast was organized by IFT's Food Packaging Division.
This course will provide an update on how package design and innovation sways consumer purchase and satisfaction of food products and how consumer research in packaging is performed. This webinar will provide an update on how the impact of package design and innovation can be best assessed with consumers. Two actual scenarios – one with innovation in intelligent packaging and one with innovation in graphic design – will be used to explain testing methods. These results will then be addressed in the context of how a design team explores results and constraints to arrive at a final package design. The panel provides the opportunity to engage with three industry experts on how a design team would go through the design and consumer testing process to explore a challenge.
Program Goals:
1) Attendees will be able to understand what aspects of packaging are used by a design team to explore a challenge
2) Attendees will be able to appraise the impact of package design on shopper behavior and food sensory properties
3) Attendees will gain a perspective on how to assess if a package innovation can add value to consumers
4) Attendees will differentiate between different methods of transforming critical information into meaningful design direction to ensure packaging success
5) Attendees will be better able to work with a package design mindset/team to ensure that design and innovations resonate with consumers.
Speakers:
Virpi Korhonen
Virpi Korhonen is a researcher with 20 years of experience in research on consumer attitudes, preferences and perceptions of packaging materials and technologies. Her research topics have covered e.g. consumer acceptance of active and intelligent packaging technologies, the role of packaging in online grocery shopping, and most recently, the concept of package value and how it is constructed. Currently, she works for her own consulting and research company in Finland.
Dr. Andrew Hurley
Dr. Andrew Hurley is an Associate Professor of Packaging Science. He teaches at Clemson University, Beuth University in Berlin Germany, and PackagingSchool.com. His research applies biometric tools to understand the senses (perception, cognition, taste, and emotion) of shoppers and consumers. Dr. Hurley developed a Mastery Certificate of Packaging Management that trains professionals to be successful packaging managers.
Dan Ahern
As the Director, Global Innovation and Design at Graphic Packaging International, Dan is responsible for the overall creative direction and the
implementation of the innovation process across the globe for GPI. His perspective is that of the client, having gained tremendous experience
as a design leader in the design agency space.
Dan has over 30-years experience in the packaging industry with extensive experience in Package Design, Brand Design, and Design Management.
During the course of his career, Dan has had the privilege of working with many...
This webcast was organized by IFT's Food Packaging Division.
This course will provide an update on how package design and innovation sways consumer purchase and satisfaction of food products and how consumer research in packaging is performed. This webinar will provide an update on how the impact of package design and innovation can be best assessed with consumers. Two actual scenarios – one with innovation in intelligent packaging and one with innovation in graphic design – will be used to explain testing methods. These results will then be addressed in the context of how a design team explores results and constraints to arrive at a final package design. The panel provides the opportunity to engage with three industry experts on how a design team would go through the design and consumer testing process to explore a challenge.
Program Goals:
1) Attendees will be able to understand what aspects of packaging are used by a design team to explore a challenge
2) Attendees will be able to appraise the impact of package design on shopper behavior and food sensory properties
3) Attendees will gain a perspective on how to assess if a package innovation can add value to consumers
4) Attendees will differentiate between different methods of transforming critical information into meaningful design direction to ensure packaging success
5) Attendees will be better able to work with a package design mindset/team to ensure that design and innovations resonate with consumers.
Speakers:
Virpi Korhonen
Virpi Korhonen is a researcher with 20 years of experience in research on consumer attitudes, preferences and perceptions of packaging materials and technologies. Her research topics have covered e.g. consumer acceptance of active and intelligent packaging technologies, the role of packaging in online grocery shopping, and most recently, the concept of package value and how it is constructed. Currently, she works for her own consulting and research company in Finland.
Dr. Andrew Hurley
Dr. Andrew Hurley is an Associate Professor of Packaging Science. He teaches at Clemson University, Beuth University in Berlin Germany, and PackagingSchool.com. His research applies biometric tools to understand the senses (perception, cognition, taste, and emotion) of shoppers and consumers. Dr. Hurley developed a Mastery Certificate of Packaging Management that trains professionals to be successful packaging managers.
Dan Ahern
As the Director, Global Innovation and Design at Graphic Packaging International, Dan is responsible for the overall creative direction and the
implementation of the innovation process across the globe for GPI. His perspective is that of the client, having gained tremendous experience
as a design leader in the design agency space.
Dan has over 30-years experience in the packaging industry with extensive experience in Package Design, Brand Design, and Design Management.
During the course of his career, Dan has had the privilege of working with many of today’s leading brands including: Kellogg’s, KraftHeinz, PepsiCo,
P&G, MillerCoors, ABInBev, Microsoft, McDonald’s, Burger King and many others.
Moderators:
Claire Koelsch Sand
Dr. Claire Sand is a Global Packaging Leader with 30+ years of broad experience in the food science and packaging spectrum. Sand leads food packaging efforts involving packaging solutions to food waste and more sustainable packaging, as well as provides compelling technology business cases and implementation roadmaps for innovative technologies. Dr. Sand is Owner and Founder of Packaging Technology and Research, LLC., and Adjunct?Professor, and holds a doctorate in Food Science and Nutrition from the University of Minnesota and MS and BS in Packaging from Michigan State University.
Chandrashekhar Sonar
Chandrashekhar Sonar is a Ph.D. candidate in the Biological Systems Engineering department (Food Engineering). He holds a bachelor’s degree in Food Engineering and Technology from Institute of Chemical Technology, India (2008) and a post graduate diploma in Business Management from Symbiosis Centre of Distance Learning, India (2012). He has 8+ years of industrial experience in a seafood processing company in the product development and quality assurance area. He joined WSU in Fall 2016 under Dr. Shyam Sablani. His current research focus on the design and development of packaging for thermally pasteurized ready-to-eat food products processed using conventional as well as microwave-assisted processing.
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This webcast includes access to the recording, which will be available within 48 hours of the live event.
All IFT webcasts are free for IFT Premier and Student members.
