Achieving Packaging Design and Innovation that Resonates with Consumers-On-Demand - Food Packaging Division

Details and Pricing

Achieving Packaging Design and Innovation that Resonates with Consumers-On-Demand - Food Packaging Division
On-Demand Web Events
1.50 CH
Credits:
1.50 CH
This course will provide an update on how package design and innovation sways consumer purchase and satisfaction of food products and how consumer research in packaging is performed.
  • List Price: Free
Meeting Details :

This webcast was organized by IFT's Food Packaging Division.

This course will provide an update on how package design and innovation sways consumer purchase and satisfaction of food products and how consumer research in packaging is performed. This webinar will provide an update on how the impact of package design and innovation can be best assessed with consumers. Two actual scenarios – one with innovation in intelligent packaging and one with innovation in graphic design – will be used to explain testing methods. These results will then be addressed in the context of how a design team explores results and constraints to arrive at a final package design. The panel provides the opportunity to engage with three industry experts on how a design team would go through the design and consumer testing process to explore a challenge.

Program Goals:
1) Attendees will be able to understand what aspects of packaging are used by a design team to explore a challenge 
2) Attendees will be able to appraise the impact of package design on shopper behavior and food sensory properties
3) Attendees will gain a perspective on how to assess if a package innovation can add value to consumers
4) Attendees will differentiate between different methods of transforming critical information into meaningful design direction to ensure packaging success 
5) Attendees will be better able to work with a package design mindset/team to ensure that design and innovations resonate with consumers. 

Speakers:
Virpi Korhonen
Virpi Korhonen is a researcher with 20 years of experience in research on consumer attitudes, preferences and perceptions of packaging materials and technologies. Her research topics have covered e.g. consumer acceptance of active and intelligent packaging technologies, the role of packaging in online grocery shopping, and most recently, the concept of package value and how it is constructed. Currently, she works for her own consulting and research company in Finland.

Dr. Andrew Hurley
Dr. Andrew Hurley is an Associate Professor of Packaging Science. He teaches at Clemson University, Beuth University in Berlin Germany, and PackagingSchool.com. His research applies biometric tools to understand the senses (perception, cognition, taste, and emotion) of shoppers and consumers. Dr. Hurley developed a Mastery Certificate of Packaging Management that trains professionals to be successful packaging managers.

Dan Ahern
As the Director, Global Innovation and Design at Graphic Packaging International, Dan is responsible for the overall creative direction and the
implementation of the innovation process across the globe for GPI. His perspective is that of the client, having gained tremendous experience
as a design leader in the design agency space.

Dan has over 30-years experience in the packaging industry with extensive experience in Package Design, Brand Design, and Design Management.
During the course of his career, Dan has had the privilege of working with many...

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