Details and Pricing

Using Design Thinking to Uncover Post-COVID Consumer Needs
Short Courses Food Health & Nutrition Food Sciences
14.00 CH
Format:
In-Person
Date:
June 22-26, 2020
Add to Calendar Download
Credits:
14.00 CH

Our world has been fundamentally changed by the global pandemic. Consumer behaviors have been radically altered by quarantines, economic shocks, and future uncertainty. The changing consumer landscape offers both challenges and opportunities for product developers and food companies.

 

Over five-days, attendees will get the opportunity to listen lectures, participate in Zoom breakout rooms, and engage with other attendees through multiple virtual platforms!

 

Attendees are expected to be online between 11:00 - 1:00 pm EST during the five days.

Additional Information
  • List Price: $840.00
  • Premier Member Price: $675.00
 
Want to save more?
Log into see if you qualify for a lower rate.
Members save $165.00 or more Join
Meeting Details :

Our world has been fundamentally changed by the global pandemic. Consumer behaviors have been radically altered by quarantines, economic shocks, and future uncertainty. The changing consumer landscape offers both challenges and opportunities for product developers and food companies.

 

Our virtual five-day short course will teach you the fundamentals of design thinking and give you hands on experience with a selection of design thinking tools that you can use to uncover post-COVID consumer needs and shape your organization’s innovation efforts.

 

Whether your company makes consumer products, ingredients, packaging, or machinery – this workshop provides basic concepts in design thinking and brings those concepts to life with small group exercises.  Over the course of five days you’ll practice techniques to discover unmet consumer needs, define problems and value propositions, pitch concepts, and get customer feedback.

 

What to Expect:

Over five days, attendees willlisten to lectures, participate in Zoom breakout rooms, and engage with other attendees through multiple virtual platforms! Online attendance is required between 11:00 - 1:00 pm EST during the five days.

 

Course Instructors:

Susan Mayer, Innovation Advisor (Food and Agriculture Lead) – RTI Innovation Advisors

Jim Redden, Innovation Advisor – RTI Innovation Advisors

Amanda Rose, Innovation Advisor – RTI Innovation Advisors

 

Fees:

IFT Premier Members: $675

IFT Networking and Engagement Members: $760

IFT Non-Member: $840

IFT Student Member: $375

 

Cancellation Policy:

You will receive a refund, less $100.00 of the registration fee, if you cancel your registration(s) on or before June 1, 2020 by contacting lwolfe@ift.org. No refunds after that date.

 

Substitution Policy:

If you registered for the course but are unable to attend, please contact lwolfe@ift.org with the name and contact information of your replacement. Note that an additional fee may apply if the replacement’s membership status differs from yours.

 

Event Cancellation:

In the event of course cancellation, IFT is not responsible for attendee reimbursement of travel, lodging, or any other costs associated with this course beyond refunding the full registration fee.

 

Registering 5+ people? Contact lwolfe@ift.org to inquire about our group discount!

View Less