Individuals with sight often overlook the significance of color. However, in their daily routines, it's challenging to find an activity that doesn't involve the use of color. Certainly, their capacity to perceive color serves various purposes, including selecting suitable food items based on ripeness and nutritional value, as well as identifying potential hazards such as spoilage. Additionally, color can elicit emotional reactions when people encounter and consume foods and beverages.
In this Fireside chat, we discuss how color impacts the overall food and beverage experience as we dive into topics like:
- Color as a language and communication tool
- Color’s influence on flavor identity
- How color in foods and beverages can trigger moods & emotions
Presenters:
RoJenia Jones
North American Product Manager, Sense Colour
Givaudan Sense Colour
RoJenia is a biochemist (Ph.D) by training with a specialty in the extraction of phytonutrients/colors from natural sources. She joined Givaudan in 2017 as a Color Specialist where she led the natural color development for North America. In 2020, she joined the Product Management team as the Regional Product Manager for Sense Colour. When not at work you can find her volunteering and mentoring in her community and training for Ironman distance triathlons.
Megan Jacobs
Global Marketing Director Colours
Givaudan Sense Colour
Megan is the Global Marketing Director for Givaudan Sense Colour based in Louisville, KY. Over the past decade, she has explored creative ways to communicate the wonderful world of natural colors to both customers and consumers. She holds a BSBA in Entrepreneurship and a BA in Spanish, as well as an MBA with a focus in Marketing from Xavier University. When she’s not at work, you’ll find her outside in the garden, delving into a good book, traveling to new places, and experimenting in the kitchen.
Individuals with sight often overlook the significance of color. However, in their daily routines, it's challenging to find an activity that doesn't involve the use of color. Certainly, their capacity to perceive color serves various purposes, including selecting suitable food items based on ripeness and nutritional value, as well as identifying potential hazards such as spoilage. Additionally, color can elicit emotional reactions when people encounter and consume foods and beverages.
In this Fireside chat, we discuss how color impacts the overall food and beverage experience as we dive into topics like:
- Color as a language and communication tool
- Color’s influence on flavor identity
- How color in foods and beverages can trigger moods & emotions
Presenters:
RoJenia Jones
North American Product Manager, Sense Colour
Givaudan Sense Colour
RoJenia is a biochemist (Ph.D) by training with a specialty in the extraction of phytonutrients/colors from natural sources. She joined Givaudan in 2017 as a Color Specialist where she led the natural color development for North America. In 2020, she joined the Product Management team as the Regional Product Manager for Sense Colour. When not at work you can find her volunteering and mentoring in her community and training for Ironman distance triathlons.
Megan Jacobs
Global Marketing Director Colours
Givaudan Sense Colour
Megan is the Global Marketing Director for Givaudan Sense Colour based in Louisville, KY. Over the past decade, she has explored creative ways to communicate the wonderful world of natural colors to both customers and consumers. She holds a BSBA in Entrepreneurship and a BA in Spanish, as well as an MBA with a focus in Marketing from Xavier University. When she’s not at work, you’ll find her outside in the garden, delving into a good book, traveling to new places, and experimenting in the kitchen.
