Get a firsthand look at the latest insights into how U.S., U.K. and German consumers view lentils. In this webinar, we’ll guide food industry professionals through key findings from a recent market study evaluating consumer usage and attitudes toward lentils, their applications in food innovation, and effective positioning strategies. You’ll gain a deeper understanding of how lentils can equip you to deliver on evolving consumer demands in each market and support your product development pipeline.
What You’ll Learn:
- Consumer Sentiment: Discover the key drivers behind consumer use and acceptance of lentils, including both emotional and rational factors.
- Market Opportunities: Explore consumer interest across food categories and identify where lentils align naturally with market readiness.
- Positioning for Success: Learn which attributes and messaging, from nutrition to sustainability, resonate with consumers in each market.
- Category Readiness: See how consumers connect with different lentil-based product concepts and which deliver most on purchase intent.
Who Should Join:
- Product Development and Innovation
- Marketing & Brand Managers
- Consumer Market Researchers
- Market Insights Professionals
Speaker: Sabrina Clarke Duffy, Senior Vice President, Hotspex
Sabrina Clarke Duffy is a strategic thinker with the confidence to challenge beyond existing paradigms, the curiosity to probe deeper, and the passion to do this with excellence. With over 20 years’ experience in the industry at companies like Kantar and GFK she’s now Senior Vice President at Hotspex. Sabrina has helped fortune 500 brands develop their communication strategies, innovation pipelines and achieve strong sustainable growth, and has invaluable experience with global network companies in the UK, US and Canada.
Experience:
Sabrina is an active voice in the industry and a contributor to publications. Her infectious personality and passion for her job make a great public speaker. Sabrina uses her craft as a platform to advocate for the BIPOC community.
Get a firsthand look at the latest insights into how U.S., U.K. and German consumers view lentils. In this webinar, we’ll guide food industry professionals through key findings from a recent market study evaluating consumer usage and attitudes toward lentils, their applications in food innovation, and effective positioning strategies. You’ll gain a deeper understanding of how lentils can equip you to deliver on evolving consumer demands in each market and support your product development pipeline.
What You’ll Learn:
- Consumer Sentiment: Discover the key drivers behind consumer use and acceptance of lentils, including both emotional and rational factors.
- Market Opportunities: Explore consumer interest across food categories and identify where lentils align naturally with market readiness.
- Positioning for Success: Learn which attributes and messaging, from nutrition to sustainability, resonate with consumers in each market.
- Category Readiness: See how consumers connect with different lentil-based product concepts and which deliver most on purchase intent.
Who Should Join:
- Product Development and Innovation
- Marketing & Brand Managers
- Consumer Market Researchers
- Market Insights Professionals
Speaker: Sabrina Clarke Duffy, Senior Vice President, Hotspex
Sabrina Clarke Duffy is a strategic thinker with the confidence to challenge beyond existing paradigms, the curiosity to probe deeper, and the passion to do this with excellence. With over 20 years’ experience in the industry at companies like Kantar and GFK she’s now Senior Vice President at Hotspex. Sabrina has helped fortune 500 brands develop their communication strategies, innovation pipelines and achieve strong sustainable growth, and has invaluable experience with global network companies in the UK, US and Canada.
Experience:
Sabrina is an active voice in the industry and a contributor to publications. Her infectious personality and passion for her job make a great public speaker. Sabrina uses her craft as a platform to advocate for the BIPOC community.