Formulating Functional Foods: What Works, What Doesn’t- On-Demand Webinar
On-Demand Web Events
As consumers demand foods that do more than nourish—products that promise energy, immunity, focus, or gut health—food scientists face the complex challenge of turning these aspirations into reality. In this fast-moving, insight-packed webinar, experts will reveal the science, strategy, and regulations behind formulating truly functional foods that deliver on their claims and delight the senses. Attendees will gain a front-row view into what works—and what doesn’t—when balancing bioactive efficacy, taste, texture, and stability. From navigating FDA and EFSA regulations to optimizing ingredient bioavailability and avoiding formulation pitfalls using AI technology, you’ll learn the secrets to creating products that perform in the lab, in the marketplace, and on the palate. Whether you’re developing your next probiotic beverage or plant-protein snack, this session will help you innovate with confidence—and stay on the right side of science and compliance.
  • List Price: Free
Meeting Details :

Speakers:

Renee Leber
Food Science and Technical Services Manager, Institute of Food Technologists

Renee Leber, food science and technical services manager at the Institute of Food Technologists (IFT), has over 10 years of product development experience working for Jeni’s Splendid Ice Creams, Freshway Foods, and US Foods before joining IFT. An expert in food additives and ingredients, Renee leads IFT’s Concierge Service, helping teams across the globe find solutions to everyday product development challenges. At IFT, Renee meets with R&D teams and provides ready-to-access research and resources allowing them to overcome hurdles like shelf life, reformulation, food quality and safety, and regulatory compliance.

Willette M Crawford, PhD, MPH
Principal Consultant & Owner, Katalyst Consulting LLC

Willette Crawford, PhD, MPH, is principal consultant and owner of Katalyst Consulting LLC, which provides food safety and regulatory compliance support to food and agriculture companies. Crawford is one of the nation’s preeminent experts in food safety. She is an expert on FDA's Food Safety Modernization Act (FSMA), including regulatory aspects of functional and healthy foods, traceability, and supply chain. While serving as a consumer safety officer with the produce safety staff at FDA, she led the agency’s first environmental assessment to investigate the E. coli O145 outbreak associated with romaine lettuce. Crawford also worked for Chick-Fil-A Supply as principal program lead, food safety and quality assurance, where helped build a logistics and distribution network for the national restaurant franchise.

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