Presented by Will Daniels, Vice President, Quality, Food Safety and organic Integrity, Earthbound Farm/Natural Selection Foods

This presentation is a case study of the spinach recall in 2006 and how this recall was managed. How has this recall impacted traceability and where is traceability today? Recorded from the IFT 2009 Global Food Safety and Quality Conference.

Will Daniels, Earthbound Farm

Will Daniels has been with Earthbound Farm since 1999. He has helped the company grow from a small, regional salad producer to the nation’s largest grower, packer and shipper of organic produce. As Earthbound Farm’s Vice President of Quality, Food Safety and Organic Integrity, Daniels is responsible for food safety, food quality and an organic integrity program. An active leader in the organic industry, Will serves on the board of directors of California Certified Organic Farmers as Chair. He also serves on the board of directors for the California Leafy Greens Marketing Agreement as well as numerous technical committees with California and Arizona’s Leafy Greens Marketing Agreement, the United Fresh Produce Association, the UC Davis Center for Produce Safety and the Organic Trade Association. Prior to working with Earthbound Farm, Will had his own food service consulting company where he worked on projects in menu revision, nutrition and food safety. He graduated from California Polytechnic State University, San Luis Obispo with a bachelor of science in nutrition. In his free time, Daniels likes to cook — he makes a mean barbecue sauce — and enjoys spending time with his wife and daughters.