Health makes headlines, but it’s the journey to “healthy” that challenges consumers.
The COVID pandemic has brought personal and community health to the forefront. It has made all of us more conscious of our behaviors, from hygiene to social distancing to paying more attention to what we consume.
Since 1980, the Dietary Guidelines for Americans has laid out a scientifically sound roadmap for healthy eating. The advice has been consistent, with updates as the science of food and nutrition evolves. Yet a persistent challenge remains: How can consumers translate the Guidelines into personal behavior change?
The full answer remains elusive, but the crisis of two pandemics, COVID and diabesity, has catapulted our personal and collective health to the forefront. A better understanding of consumer attitudes toward embracing the Guidelines may provide us not only with answers but with strategies and opportunities to encourage change. The two-day event on May 4 and 5th featured experts in nutrition, consumer behavior, policy, and food science to:
· examined eating and shopping trends pre-COVID and during COVID.
· provided insights on motivating behavior change.
· examined food science and technology strategies to make the Dietary Guidelines come to life by making healthy food appealing and accessible for the long haul.
The event was in collaboration with the Institute of Food Technologists and the Department of Food Science, University of Massachusetts, Amherst and partially funded by United States Department of Agriculture’s National Institute of Food and Agriculture (grant number 2020-68015-31189).
If already registered for the event, please log in to access the recording here
Date Recorded: May 4 and 5th, 2021
Health makes headlines, but it’s the journey to “healthy” that challenges consumers.
The COVID pandemic has brought personal and community health to the forefront. It has made all of us more conscious of our behaviors, from hygiene to social distancing to paying more attention to what we consume.
Since 1980, the Dietary Guidelines for Americans has laid out a scientifically sound roadmap for healthy eating. The advice has been consistent, with updates as the science of food and nutrition evolves. Yet a persistent challenge remains: How can consumers translate the Guidelines into personal behavior change?
The full answer remains elusive, but the crisis of two pandemics, COVID and diabesity, has catapulted our personal and collective health to the forefront. A better understanding of consumer attitudes toward embracing the Guidelines may provide us not only with answers but with strategies and opportunities to encourage change. The two-day event on May 4 and 5th featured experts in nutrition, consumer behavior, policy, and food science to:
· examined eating and shopping trends pre-COVID and during COVID.
· provided insights on motivating behavior change.
· examined food science and technology strategies to make the Dietary Guidelines come to life by making healthy food appealing and accessible for the long haul.
The event was in collaboration with the Institute of Food Technologists and the Department of Food Science, University of Massachusetts, Amherst and partially funded by United States Department of Agriculture’s National Institute of Food and Agriculture (grant number 2020-68015-31189).
If already registered for the event, please log in to access the recording here
Date Recorded: May 4 and 5th, 2021
